📊 E-E-A-T Scorecard
How Credible is Your Content?
Most brands think they’re building trust online. This scorecard shows whether Google (or your audience) agrees.
Choose 0 for "never", 1 for "sometimes" and 2 for "always."
🔹 Section 1: Experience Max 10 pts
- 🧠 Author has clearly listed relevant credentials (CPT, RD, MD, etc.)
- 🗂 Content includes personal stories or past results tied to the topic
- 🛠 Demonstrates firsthand use of product/service or real client examples
- 📌 Case studies, testimonials, or success metrics included
- 🔎 Clear author bio tied to content
Section Score: 0 / 10
🔹 Section 2: Expertise Max 10 pts
- 📝 Citations from reliable sources (pubmed, NIH, peer-reviewed, etc.)
- 📚 Avoids vague generalizations (e.g., “detox your body”)
- 🧾 Content avoids misinformation and is clearly evidence-informed
- 🔬 Demonstrates niche depth (not generic health advice)
- 📐 Consistency of quality across multiple pages/posts
Section Score: 0 / 10
🔹 Section 3: Authoritativeness Max 10 pts
- 📰 Mentions in trusted publications or podcasts
- 🗣 Guest contributions on credible sites
- 🔗 Backlinks from credible sites
- 🏷 Branded terms or expert frameworks introduced
- 🥇 High engagement from qualified peers (not just followers)
Section Score: / 10
🔹 Section 4: Trustworthiness Max 10 pts
- 🔐 Disclaimers and contact info clearly listed
- 🔍 Transparent about who wrote the content and why
- 🎯 Tone feels honest, helpful, and not over-promising
- 🤝 Uses non-predatory CTAs (e.g., no “act now or miss out”)
- 👁️ Privacy practices or data policies clearly explained
Section Score: 0 / 10
Your E-E-A-T Score
0
/ 40
🚨 Low Trust – Your content may be hurting your brand and SEO
DM me “EEAT SCORE” on LinkedIn — I’ll show you what’s missing and how to fix it.
