Human Centered Content for Wellness Brands

Portfolio Highlights

Hi! 

Here you’ll find examples of how I help health, fitness, and nutraceutical brands earn trust with evidence-based content that doesn’t overpromise. 

As a certified trainer and nutrition coach, I know what good advice looks like in practice — not just on paper.

I’ve helped brands like REP Fitness, Cure Hydration, Codeage, Vitacost, L’Oreal, and publications including Forbes, Women’s Health, Men’s Journal, Business Insider, Everyday Health, and others.

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Writing for Industry Leaders

Nutrition

Rachel is a really excellent reporter... Her copy is descriptive and evocative but also grounded and thoughtfully reported. She provides great advice, strong sourcing, and a pitch-perfect tone throughout.
Kaelyn Riley
Editorial Director of Food and Nutrition, Experience Life Magazine

Supplements

It's not easy writing about supplements with FDA restrictions, and it's like she knew exactly what to do.
Vitacost V
Rebecca Chopin
Lead Copywriter, Vitacost
Branded content writing services package of Create creatine gummies from sponsored article by Rachel MacPherson
Sponsored content that stayed compliant while actually being useful — a tricky balance with supplements.

Fitness

Comprehensive explainer ranking on page 1 for a highly competitive fitness keyword.
Rachel's extensive knowledge and experience in Health and Fitness writing are evident in every piece. Not to mention she makes complex topics easily digestible for readers.
Adam Meyer
Adam Meyer
Health Writer & Nutritionist

Women's Health

Rachel is a pleasure to work with. She is incredibly knowledgeable on a wide variety of topics and delivers stellar copy—on time!—consistently.
Vera Sizensky
Verywell Health

Men's Health

Medical & Healthcare

Translated clinical research into actionable advice for a mainstream audience — no fearmongering.
We really enjoy your writing! You have a lovely tone and know how to structure an article (something that doesn’t come naturally to many people). Thanks for the work you’ve been doing for us!
Alex Denny
Alex Denny
Giddy

Recipes

"Rachel, this recipe is incredible!! The photos are stunning. And the fudge itself sounds easy to make, wholesome and like the perfect treat to enjoy (with a nice collagen boost!) this season. Love it!"
Vitacost V
Rebecca Chopin
Vitacost

Ready to calm the content chaos?

Let’s chat about how we can work together

discovery calls make you nervous? learn about my no-pressure process.

SERVICES

Ongoing Content

Never scramble for content again

Publish consistently with science backed articles and newsletters that grow authority and demand.

Website Foundations

Turn your core pages into trust building assets

Sharpen Home, About, Services, & product pages. Pillar & cluster pages also available.

magnifying glass, book, lavender, minimal

Credibility & E-E-A-T Refresh

Strengthen your credibility before launch

Fact-checked, citation ready copy that passes scrutiny + builds trust with readers, search engines & stakeholders.