The "Unshittification" of Wellness: 2025-2026 Trends Report
Data from PureGym, Tonal, and Forrester reveals the top wellness trends for 2026. From Japanese Walking to the GLP-1 economy, discover why truth is the new marketing strategy.
CONTENT MARKETING FOR HEALTH & WELLNESS BRANDS
Scale your organic growth without sacrificing scientific integrity.
We help health and wellness brands build revenue-generating content engines that satisfy readers, regulators, and algorithms.
Trusted by teams at
The 'Quality vs. Scale' Crisis
The AI Trap
Generic AI content is flooding the SERPs. To rank now, you need unique insights and first-hand expertise that LLMs can't fake.
Compliance Gaps
Generalist writers miss the nuance of FDA/FTC guidelines. One slip-up in medical claims can cost you trust—and rankings.
Content Decay
Your legacy library is likely losing traffic to fresher competitors. Without a refresh strategy, your biggest assets become your biggest liability.
Choose Your Growth Pillar
Ongoing Content
Never scramble for content again
Publish consistently with science backed articles and newsletters that grow authority and demand.
Website Foundations
Turn your core pages into trust building assets
Sharpen Home, About, Services, & product pages. Pillar & cluster pages also available.
Credibility & E-E-A-T Refresh
Protect your legacy. Prove your authority.
Audit, fact-check, and optimize your existing content library to restore lost rankings and strengthen long‑term trust with both readers and search engines.
Strategic Consulting
Turn content chaos into a clarity engine.
Editorial frameworks and sourcing standards that position you as the definitive voice in your niche—without the guesswork.
Real Results in High-Pressure Environments
See how we’ve used E-E-A-T upgrades and content best practices to stabilize traffic and double impressions for global health leaders.
Scaling a beauty brand with AI-in-the-Loop
Doubled impressions and clicks with AI-in-the-loop—without losing brand voice.
Impressions
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Boosting traffic with credibility + SEO refresh
E-E-A-T upgrades that stick: competitive topics stabilized, CTRs climbed, and evergreen pages rose to top spots.
YOY traffic (23.5M visits)
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"Working with Rachel was such a smooth and rewarding experience"
Hear from the lovely folks behind the brands and publications I've helped
I couldn’t be more happy with how this turned out. We didn’t even discuss this in depth, and it’s like you knew exactly what to do.
Rebecca Chopin
Lead Copywriter, Vitacost
If you’re looking for a true investment for your brand, look no further. You’ll receive nothing but stellar work from Rachel.
Eliza Savage
Director of Content
You are the needle-in-a-haystack... Your work is fast, flawless, honest, well-researched and ALWAYS a pleasure to read.
April McCormick
Senior Editor
Rachel was integral in helping us elevate AI-generated drafts into high-quality content that felt human... Her ability to bring consistency and style to content at scale made a measurable impact.
Georgia Austin
Founder & CEO, WordBrew
I managed Rachel on the Dotdash Meredith content update team... Whenever I gave her an assignment, I knew the content would be well-researched, factually correct, and up-to-date.
Richard Lally
Project Manager, Dotdash Meredith
Rachel’s work consistently generates significant visibility for our brand... She is reliable, quick, and super knowledgeable about the health space and compliance.
Auggie Quancard
CEO, Codeage Supplements
Do you feel
in content chaos?
Read our articles
The Retention Remedy: Solving the LTV Crisis in Wellness Through Science-Backed Content
The wellness industry is booming, but many brands are bleeding customers. For fitness apps, only about 8 to 12 out of every 100 new users stick around after just one month. The old strategy of spending big on ads to acquire new customers is no longer working. So what's the fix? It's not more discounts or flashier marketing. It's education. When brands teach customers the real science behind their products, those customers stay longer, spend more, and become advocates. Here's what the most successful wellness brands are doing differently.